Most cosmetics are high value-added consumer goods. The appearance of the product has a great influence on the psychology of the buyer. Therefore, cosmetics manufacturers usually make cosmetic packaging very beautiful and intriguing. Of course, this also puts forward higher requirements for printing companies, ink factories, and other supporting product manufacturers. Can be found that a considerable number of domestic cosmetics packaging has reached a relatively high level, compared with similar products in developed countries in no way inferior. This is the result of the industry's ambition and continuous improvement. It is also inseparable from the close cooperation and highly responsible attitude of the relevant companies. The pearl effect packaging is playing a very important role in the field of cosmetics packaging?
In high-end cosmetics packaging, the role of pearlescent effect is gradually being paid more and more attention by people in the industry. According to our analysis, the reasons are as follows:
(1) Soft, deep luster conforms to traditional aesthetics;
(2) The design method is flexible and rich in form;
(3) The printing operation is simple and can meet the requirements of high-speed packaging printing.
For pearl paper packaging, most cosmetics manufacturers are not unfamiliar, but some specific issues, such as: "how is pearlescent," "how to use pearl," "how to use pearl" is not a lot Everyone knows. Through the following introduction, we hope to make everyone have a deeper understanding of Pearl Packing.
(1) How did Pearlescent come about?
In the packaging and decoration, there are expressions that emphasize thick, warm colors and luster: such as western modern style paintings or the traditional sentiments of Africa and Latin America, or the design of Peking Opera costumes, using bright display materials and a variety of bright colors However, on the other hand, there is a type of implicitness that is simple, light, generous and peaceful: the beauty of jade, pearls, and porcelain shows this attitude, which is subtle and harmonious. It does not constitute a conflict or contrast. From the point of view of glossiness, it is not sharp, but gentle and gentle, deep and steady. This is a kind of "static".
Using ink to make this gloss on the package represents a class of ideas. Using artificial technology, pearlescent printing can coat ordinary textured paper with elegant gloss, and with different design styles, expresses elegant aesthetic appeal. And this taste is in line with cosmetic products. From the aspect of gloss intensity, pearlescent is not eye-catching with metallic luster. What it expresses is more of a warm, soft mood. In short, this is an optical interference phenomenon. Light passes through multiple translucent layers, and light is refracted at each level. The "interference" between these refracted rays forms the so-called pearlescent light.
It can be seen that this "luminous" form leads to two characteristics of pearlescent inks:
(1) Introverted deep texture and thickness;
(2) Uncertainty of sense of position.
Traditional ink pigments, whether organic complexes, inorganic salts or metallic pigments, do not possess these characteristics. Therefore, pearlescent pigments are defined as an independent class of light and color expression materials.
With the development of technology, the color variety of these pigments has gradually been enriched. Such as: Merck Iriodin200 series products, through the precise control of the titanium oxide layer on the mica, you can "manipulate" the interference of light, forming a complementary phenomenon of alternating colors; Ir.221 products, observed at most angles, is a faint Yellow; and turn to a certain angle, it shows a light blue luster. The dynamic change brought about by this contrast is called the "Flip-Flop Effect".
Due to the unique translucency of pearlescent pigments, it can be used in harmony with traditional colors, which can evolve a richer color. Sometimes it can be used to increase the depth and depth of a certain color; sometimes it can add new elements based on the original color. As a member of the International Fashion Organization, Merck has interpreted the use of Iriodin pigments according to the annual fashion colors released by the organization, giving new vitality to product packaging.
(b) How to use pearl printing?
In cosmetics, there are many printing packages that use pearlescent style. There are both hard/jacketed outer boxes, labels made of coated paper, plastic soft packs printed in pearlescent colors, and hoses printed with pearl patterns. These forms are often completed by different printing methods. There is a great technical difference between them. We cannot solve all the problems simply with one solution. For reasons of space, we cannot explain different printing methods here. However, there are some basic principles we can understand, such as an important element in evaluating the effect is the pearl gloss intensity. In printing, this is mainly related to two factors: the amount of pearlescent pigments and the arrangement of pigment particles. The former is easier to understand, the more pigments in the ink layer the better the effect (of course, more than a certain degree of gloss will not increase); the latter means that if the pigment particles can be arranged parallel to the surface of the substrate, the reflected light intensity Best; for the same reason, the better the surface smoothness of the substrate, the better the gloss effect. In addition, when pearlescent pigments are used to reconcile printing inks, a good transparency of the transfer ink should be used. Otherwise, after a large amount of incident light is absorbed in the ink layer, the reflected light must be weakened.
For packaging materials of different materials, we will choose different printing methods considering the adhesion and operability of the ink. Manufacturers need to consider comprehensively considering factors such as product conditions, packaging equipment, and cost. Of course, from the cosmetics packaging point of view, visual effects and style are the first.
(c) how to use pearlescent pigments?
How to introduce next-generation products? How to plan the appearance of cosmetic packaging? This is a big problem that currently plagues manufacturers. The larger the scale of the company, the higher the brand positioning, the more cautious it is to be treated, and the more difficult the packaging design is to produce. On the other hand, the fierce competition in the market cannot tolerate the slightest mistake. It is very difficult to get back when the opportunity is missed.
There are quite a few companies with strong capabilities and unique visions trying to get rid of the embarrassing situation. To develop packaging in a systematic way that stresses efficiency, this is the inevitable orientation for survival and development in this industry.
From the perspective of high-grade decorative raw materials, pearlescent pigments are such a product, its wide adaptability, stable performance, and can provide a considerable number of optional.
“Pearlescent pigmentsâ€, in the traditional sense, refer to white pigments that provide a soft and delicate pearl-like effect. However, such pigments actually processed with mica are not limited to this. Merck's conventional Iriodin pigments are divided into four categories from the color, divided into five major levels from the thickness; both have different colors, but also in the coverage, gloss characteristics are very different. Abroad, nowadays, "special effect pigments" are gradually replacing the less complete definition of "pearlescent pigments."
Where is the pearlescent pigment in particular?
First of all, pearlescent is a deep, layered visual effect. The gloss we observe is compounded by the multiple refraction of incident light in the pearlescent coating. So the pearlescent coating shows a pearl-like texture and positional uncertainty.
Second, pearlescent has translucency. With the exception of pearlescent pigments, no other color-forming materials can have translucent "body bones", but also perfectly show the color effect. For this reason, pearlescent pigments can be used in color matching with other pigments to create more and fresher visual effects. There are two common types of color combinations:
(1) An individual pearlescent coating is superimposed with a conventional pigment coating. When the pearl color is on top, it can reveal the following part of color light, and the gloss effect is best shown. When the “Iridescent Interference Color†pigment is coated on a dark background, the characteristics of its refractive color and the background color will merge into a faint color and full of mystery. When the pearl color is below, it seems to form a high-bright background, adding saturation to the colors above.
(2) Pearlescent color can be blended with conventional colors to blend colors. This combination also highlights the saturation of color in pearl luster. It should be noted that because the pearlescent effect is a soft luster with a low reflection intensity, an excessively large mixed color concentration will cause a loss of gloss. Therefore, we recommend that the blended color has better transparency, and the addition amount should generally not exceed 3%. In addition, pearlescent pigments have a color-changing effect: this specifically refers to "iridescent interference colors" pigments that have a "switching effect", such as the Iriodin 200 series. In the above article, I will not repeat them here.
In order to more vividly describe the product and promote its use, the relevant market staff has analyzed and classified the characteristics and application concepts of pearlescent pigments, which is a combination of inspiration and experience:
(1) Soft & Care: It is expressed by the fine and delicate silk-like luster formed by fine-grained pigments.
(2) Young & Fresh: refers to the refreshing, bright and dynamic expression provided by medium or fine-grained pigments.
(3) Dee-p & Rich: It refers to the color intensity and harmonious color formed by the effective combination of pearlescent and conventional colors, thereby expressing the restrained and noble qualities.
(4) Aesthetic & Functional: The use of soft titanium pearl luster just can redefine the relationship between hi-tech products and aesthetics.
The use of a purely pearlescent color in a large area can express the elegant style. At this point, everyone has a common understanding. If you have an in-depth understanding of this material, you can use its unique creativity to display wonderful ideas. Such as: Shiseido (SHISEIDO) moisturizer packaging box is a good example of the use of pearlescent pigments to show product style.
Pearlescent effect is not uncommon in the use of cosmetics packaging, but mostly based on light-colored rendering, lack of further changes, some stereotyped. This box is a bit different, with a pale yellow tone on the surface of the pearl, this complement each other, adding a touch of natural to the overall style. In addition, the UV varnish is applied to the varnish, which makes the glossy pearl surface appear with a decorative wave pattern that enriches the visual experience. Although the box is small, it is not a big design.
In the long run, Chinese cosmetics packaging will gradually become large-scale, but at the same time, advanced technology and personalized design will occupy an increasingly important position. The implementation of quality and reliable design and packaging printing will be an important factor in the success of packaging.