Foreword
As a product of Western civilization, modern design has been introduced into China with the process of industrialization, which has exerted a certain influence on and promoted the development of society and economy. With the continuous improvement of social civilization, more and more people of insight are aware of the localization of design. Design must be integrated into the local culture to achieve sustainable development, especially in such a land, population and population in China. There are many issues that need to be solved urgently in a country that is at the core of East Asian culture.
1 Confucian Mean Thought The Confucian culture has a long history. It has been dominating in ideology over the past few thousand years. It has led people to live in harmony with nature. Compared with Western philosophy, it emphasizes more on coordination and peaceful coexistence than on transformation and conquest, because it means destruction at the same time of transformation and conquest. When the development of human civilization is at a lower level, it needs to be continuously requested from the natural world, and more emphasis is placed on transformation and subjugation. When the civilization reaches a certain level, harmony with the natural world will be placed at the top position. In this sense, the author believes that China’s philosophical thinking is higher than Western philosophical thoughts because it sees further and is more predictable.
About 2,500 years ago, when Confucius went to see the imperial temple, he saw a sloppy crock. When Confucius asked the temple man, why didn't he fix the crock? The defensive man said: “This is the device of the Ark. - Hey, when he is not watery, he is skewed. When he puts on half of the water, he comes and fills it with water, but he dumps it.†Confucius was greatly impressed. Realized the "Golden Mean". From the Han to the Song Dynasty, scribes had different interpretations of the golden mean. Zheng Xuan interprets the meaning of the "Middle-aged article": "The name of the middle-aged person, with his in mind and for the use of." ("Book of Rites") cited "Zheng Jialu"), which is the use of the mean finger. Cheng Hao interprets the mediocrity: "It's not biased in the middle, and it's not easy to be called mediocrity." (Zhu Yong's "The Doctrine of the Golden Mean" quoted). This is the principle of taking the middle ground as a fixed one. The main connotation of the doctrine of the golden mean is that in the course of the development of things, there is a certain standard for achieving a certain purpose, and achieving this goal can achieve this goal; otherwise, this goal cannot be achieved. Failure to meet this standard is not called. It exceeds this standard and is called over. If it exceeds this standard, it will be impossible to achieve its original purpose, and it will change to the opposite of its original purpose. The "neutrality of the mean" is often followed by certain standards. It is neither, nor is it not. This is the virtue of the golden mean.
The Doctrine of the Golden Mean has two functions in the history of China: first, it guarantees the stability of the development of ethnic cultures, opposes excessive sabotage activities, and does not interrupt cultural development; second, it has played a certain role in the fundamental changes. Obstruction.
2 The “medium†Tao of the “Medium†of the design emphasizes “The Way of the Golden Mean,†namely “Middle Way†or “The Bank of China.†The thought of the Middle Way is a way of thinking for Confucius and Confucianism that embodies the observation and handling of problems. And in the same way, people must be mad, and mad are enterprising, and others are not.†(“Ziluâ€), don’t be one-sided, don’t go to extremes, don’t go too far, don’t go too far; They are not very high-spirited, they do not give up on themselves and pursue their ideals. They also face the reality. In the middle, they are both adopting and self-reliant. They neither abandon the tradition nor emphasize innovation; in other words, they are neither left nor right nor neither completely separate from the rules. However, it does not follow the rules. In the middle, it is not only the length of a hundred schools but also its own characteristics. In the middle, it is to achieve a balance between the two or more. The enlightenment of Bole's mediocre economics and economics: According to the record of “Hang Feizi Says Lin Xia,†Bole is a brilliant businessman who sells horses and sells horses in the market.
"Bole teaches its ally to find out that its beloved is a horse. When the horse is a horse, it's a relief, and the horse is sold on a daily basis. It's a matter of urgency." Although Bole is able to match horses, he is obviously more willing to fight horses because of Maxima. For many years, I couldn't touch a single horse, and even though Brilims and even Hummer were everywhere, they learned to compare their prices. They could buy high-priced goods at low prices every day, which made it easy to make money. Mid-range goods, mid-range talents, many people who need them, and large markets. Mid-range hotels, mid-range amusement parks, mid-range cars, mid-range clothing, mid-range mobile phones, mid-range tobacco and wine, mid-range McDonald's fast food, how much money do people earn? ! Because people love it too much, it's not too expensive, but it also has a face that is both affordable and convenient. The mid-range consumer goods are acceptable to all consumer groups. Products developed for mid-range are the products with the most market potential. When developing products, designers cannot only consider the uniqueness of the form and the advanced functions, but more should take into account market factors. Without market recognition, it failed even if it was perfect from an aesthetic point of view, ergonomically, and structurally.
Although the snow-white snow things give people the enjoyment of the United States, everyone also admits its benefits, but they can't help but can't avoid the coldness of the heights, and they disappear from the market. Although the Riba people’s things are cheap and practical, the Chinese people have to face it. Especially in such a society where the economy is developing at a high speed and everybody is eager for a better life, more people still hope to use it well under conditions that the economy can afford. A little thing, so the combination of the advantages of both mid-range products must be the common choice of the vast majority of people. From the point of view of the business, high-end merchandise is of course Li & Fung, but shipments are too small; low-end merchandise, although large in shipment, is thin; only mid-range merchandise shipments are large and profits are not too low. In the middle, it is not absolute. There is no package for the world, and the established product will not be a suitable product if it is out of a certain environment in response to a given market. Under the different market conditions of the same commodity, it is also necessary to change its face and re-determine the market strategy before it can be successful. Therefore, the appropriate market strategy can often determine the success or failure of the product. If the designer lacks the necessary research on the market and hastily conduct product positioning, the final result is conceivable. Similarly, in the specific product development process, the designer's proposal is the premise of the final product formation.
If the plan is too advanced, it will be difficult for people to accept; if the plan is too backward, it will not be able to attract people’s attention; it will only be considered a good plan if it is in line with the current popular style and is a little more advanced. Product developers must have a keen eye to identify gaps and potential markets between products and products, markets, and markets. If both products have advantages, but there are obvious shortcomings, then the combination of their advantages and the development of a new brand of goods, such examples are numerous. In fact, this is the basic method for developing multifunctional products. Middle Road is unbiased and does not go to extremes, reducing the risk of market development. In the company's market strategy, there are pioneering and follow-up type, pioneering type is conducive to seize the market share, and according to surveys, follow-up market strategy can often achieve the greatest economic benefits. Design is an intermediary, and it must find a foothold between the various elements to achieve a balance between the relevant elements. It is not only a bridge between production and consumption, but also a link between decision-making and manufacturing. It is the spokesperson for the vast number of consumers, but also the vanguard of product development. It should not only satisfy the customers but also satisfy the consumers. It must accept the opinions of others, but it must not give up its own principles. It is not only responsible for society and the natural world, but also responsible for businesses and markets. Designing people who can make money for others and make money for others makes money for themselves. Designing people who can help others succeed and help others succeed is their own success.
3 "Mediocrity" is the word "often" and "The Four Books and the Doctrine of the Mean". "Zhu Hao remarked:" Yong, usually too. "A person who has become a hero of all-powerful turmoil or an emperor whose power weighs on the world, in fact, they all look forward to the life of an ordinary person. In the past, there was a person who had worked hard all his life and left a little money for his son. He said, let's open a hotel, no matter how the world is changed." People always have to eat, because eating is the most common behavior of everyone. Usually, it is a financial avenue. It is both an economic growth point and a design starting point. Dressing, eating, walking, sleeping, bathing, these are people The most common needs of people are the needs of the day, so it should be the real focus of design.The core of design should be people, and all the designs are actually based on the behavior of people. What kind of demand is there, what kind of design will it produce?Recalling the original design of human beings-survival design, is aimed at the most common and basic needs of people. For thousands of years, people have constantly improved and improved themselves. In our lives, the hopes and hopes of yesterday have become dull today, and today’s ideals will become normal lives tomorrow. Our daily life has become more beautiful. This is the responsibility of the designer.
With the development of mankind, many of the usual small things in the past have now become more and more serious social and environmental issues, such as the reduction of forests, pollution and shortage of water resources, high-tech waste, light pollution in cities... .... Anything will always bring about two effects. Therefore, we need to be cautious and considerate in the design process. We must fully consider all factors and try our best to minimize negative impacts. Design must face life. For the ordinary people's daily life, the design of the most inconsequential daily events is actually the most valuable and most marketable. Design as a medium penetrates every aspect of our daily life. Everyone pays attention to learning. In our lives, there are actually many things that are very unreasonable and need to be improved. However, people are neglected because of their habits and continue to suffer from poor and inadequately designed items every day. Designers should have a sense of social responsibility and do not let those things that are crudely crafted and useless scientifically come from their own hands. Not only that, but the designer should also maintain a peaceful mind, not only in his own small circle, but also in life to investigate. Design originates from life and serves life. Only by obtaining sufficient market information can we design it in a targeted manner.
Design must achieve a balance between technology, culture, aesthetics and other factors. The development of design is closely related to the level of technology in a certain historical period, and the technical conditions determine the shape of the final product of the design. Therefore, if there is no fundamental change in the technological level and there is no support for new materials and new processes, the product's shape will not be fundamentally changed. On the contrary, when the technology has undergone a substantial leap, the range of product form possibilities has become more extensive. At this time, cultural and artistic influences will play a major role in the change of product form. After a revolutionary change in technology, the golden mean not only does not hinder the development of the design, but also acts as a buffer between the old and new forms, making the change in shape not so abrupt, leaving the mass audience in mind. There can be a gradual adaptation process. Building construction from wood structure to stone structure to reinforced concrete structure in architecture