On July 9, 2014, the Model Furniture team embarked on a meaningful journey to the Three Gorges, starting from Chongqing. Carrying a mission of love and responsibility, they aimed to spread kindness and support where it was most needed.
Every year, the Model Furniture group organizes trips that not only strengthen their team spirit but also bring the values of love, responsibility, and community support to different regions. This year, Chongqing was chosen as the starting point due to its close connection to the Yangtze River—the lifeblood of the region. The team reflected on the importance of gratitude, remembering those who have supported them throughout their journey.
Over six days, top distributors from across the country joined the trip aboard the Yangtze River No. 2 ship, guided by Chairman Xu Guofang. As they sailed through the breathtaking landscapes of the Three Gorges, the team engaged in deep discussions about the meaning of life, purpose, and shared goals. The Model Furniture philosophy is clear—just as a single drop of water becomes eternal when it merges with the sea, an individual achieves true value when united with a team working toward a common mission.
Smart, Pragmatic Change: Transformation and Upgrading
While many companies are struggling, the Model Group continues to lead by example, taking its dealers on luxury cruises and creating unforgettable experiences. This trip to the Three Gorges wasn't just about team-building—it was a powerful demonstration of unity, growth, and shared vision. From Chongqing to Yichang, Jingzhou, Wuhan, Jiujiang, and Nanchang, the journey provided valuable learning opportunities for store owners and service stars across the country. It was a celebration of passion, love, and responsibility—values that have made Model Furniture a leader in the industry.
The experience not only strengthened bonds among team members but also inspired new ideas for future growth. By embracing change and focusing on innovation, the Model Group continues to set a benchmark for excellence in the furniture sector.
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