Exploring secrets with Sheng Jun KOLON SPORT fashion behind the scenes Read the full article >>


Since the popular South Korean drama "Need Romance 3" and "The Discoveries of Love" have been hit in South Korea and China, the popularity of South Korean popular male artist Sheng Jun, who plays the actor in the drama, has rapidly increased in both China and South Korea. Sheng Jun was debuted by the model and entered the Korean performing arts circle in the past two years. It has long been a household name in Korea. The popularity of the TV series and the prevalence of the reversal of the Korean Wave in China in 2014 have also made Sheng Jun more and more popular and fascinated by more and more Chinese audiences. Recently, South Korea's top outdoor brand KOLON SPORT (Kelon) also officially announced the cooperation with Shengjun. From the fall and winter of 2014, Sheng Jun will serve as the actor star of the brand in both China and South Korea, and will inject a more diversified interpretation of personality into KOLON SPORT with the chief spokesman Tang only, and continue to create a new trend of the future outdoor.


KOLON SPORT Fall/Winter 2014 Shooting Trailer


The four autumn and winter ads of Sheng Jun and Tang Weiyuan in Australia are currently being broadcast in mainland China and South Korea. After the two men also shot the autumn and winter pictorials for the brand in 2014, some of the models have been exposed. This pictorial is also the first time that the brand's spokesmen have taken pictures at the same time. Sheng Jun's young and handsome, with the Tang Wei's natural temperament and occasional playfulness, the scene of the film is both eye-catching and joy. Let us now follow the footage of the brand record and visit the shooting scene of the KOLON SPORT 2014 Autumn and Winter Pictorial.


KOLON SPORT 2014 Autumn and Winter Pictorials


When the shooting crew and Sheng Jun talked about the feeling of cooperation with KOLON SPORT for the first time, Sheng Jun said with a smile that it was not the first time because KOLON SPORT is an outdoor brand that everyone knows in Korea and he is faithful. One of the fans. Before Sheng Jun as a model, dealing with fashion every day, but such a stylish design, while taking into account the comfort and functionality when wearing, is the first time in the outdoor brand to see.


Sheng Jun felt that the cooperation with KOLON SPORT was a fate. When he participated in the brand autumn/winter 2014 conference in June, he was very touched. KOLON SPORT's fashion show seemed to open up a new world of outdoor, and left a very deep impression at that time. It is really a great honor and excitement to have the opportunity to cooperate with the brand in depth and to be able to cooperate with the National Goddess Soup. Sheng Jun hopes that through his own understanding and interpretation, he can use the "Your best way to nature" as a starting point, and devote himself to providing a free-riding equipment program between outdoor and urban areas. Design and the most professional outdoor fashion brought to the public.


Himalaya Winter Men's GORE-TEX® 3L Pro shell


In the autumn/winter 2014 pictorial scene, Sheng Jun continued to transform the four major series of KOLON SPORT 2014 autumn and winter. We also followed him in the Himalayas, the American tribes and the modern city, and experienced the fashion impact brought by KOLON SPORT. In the autumn and winter pictorial styles that have already been exposed, both in the extreme jackets and the knit vests that can adapt to the changing times and trends in the city, Sheng Jun is able to perfectly manage his work, reflecting his fit with the brand. At present, the autumn/winter 2014 new products have been fully put on the shelves, and you can experience the new outdoor fashion together with Sheng Jun for the first time at the KOLON SPORT store.


“Your best way to nature” is the brand concept that KOLON SPORT has been adhering to. It is committed to providing people with better outdoor apparel and equipment experiences that are close to nature. In order to satisfy the diversified needs of consumers and stick to professional functionality, KOLON SPORT has continuously researched and incorporated fashion design into its products, allowing consumers to choose KOLON SPORT while meeting the needs of free walking in outdoor and urban life.