Design Thinking Strategy

From a design perspective, the degree to which the creativity of a new product is designed depends on how much the designer's ability to think develops.

In general, young designers who have entered the industry because of the lack of concept of "manufacturing technology" have insufficient understanding of the specific characteristics of each design topic. Therefore, when designing a draft of a design idea, they often have no intention of making ideas. Come to be a "whimsical" program, but there are few programs that can truly meet the design conditions and can be put into production. There is no “endurance” in the design's adaptability to a particular market, the shaping of the product's own features, and the details of the product. Many entrepreneurs therefore have a “rough” impression of design work for students who have just stepped out of the design school.

However, the commonality that young designers are not constrained by the design conditions is very positive in the initial stage of creativity. In the “whimsical” program that broadens the mind, creative ideas may appear. Although such an idea is not perfect, it can be developed into a good design that meets production requirements and is creative after being revised and deepened by experienced "old" designers.

When an independent design company is faced with a commissioned design project of a production company, it can show whether the designer is mature or not when it comes to the category of the design creative project. In the international arena, most design companies often provide enterprise customers with three types of design solutions.

The first type is the “rule-fitting” program provided in full accordance with the requirements of the design conditions. It can be fully put into production. Although it may be somewhat flat in terms of creativity, it is suitable for some customers who are “cautious”.

The second category is based on the basic principle of “cost reduction” and proposes a solution that can significantly reduce the cost of new design and manufacturing compared to existing products. Its “creative” characteristics are expressed in terms of “low cost”, not necessarily in terms of How many breakthroughs in appearance will make customers who pay special attention to cost control.

The third category is based on the designer’s knowledge and experience, boldly deviating from the limitations of the existing production processes in the design conditions, and from the perspective of adopting new materials and new processes that the customer currently does not have, but can achieve, whether it is the appearance Modeling or technical process has a large number of innovative design features. For those adventurous and innovative customers, such programs are highly attractive and can be designed to be effective in the market. Therefore, they will guide customers to exceed existing cognitive capabilities and strive for high-level design.

Relatively speaking, providing the first two types of programs has a high insurance factor, and it is easier to meet the requirements of the general customers. The third type of programs will be much more risky for both the enterprise and the designer, but if there is an experienced design, If the division continues to develop smoothly under the control of it, it will be able to achieve great success.

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